This becomes even more important for customers in older age australia whatsapp mobile phone number list groups. As well as proximity, clear contact information and business information are essential for any local website. Testimonials, images, website speed are much less relevant. Female customers want clear contacts and are more interested in reading customer testimonials, while men find a toll-free number, 24-hour service, and a fast website more attractive features. Once again, we can see that consumers aged 18-34 are more energized by a website with good design than any other age group.

Q4. What factors are most likely to prevent you from using a local business? All interviewees: Main findings: Having no phone number, no price list and poor content are the main “turnoffs” for local customers Being truly 'local' for a customer is also a big factor, but there's only so much a business can do Customers are less likely to be put off by a lack of reviews or poor quality photos – these are more easily forgiven Breakdown by gender: NB – In this scheme the factors that have a large difference between men and women have been chosen.