The essence of mobile marketing

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Unable to capture these nuances
Think about it: Two people can have the same age, income, and location, but have very different purchasing habits. One person might be a passionate foodie who frequents farmers markets and buys organic produce, while the other prioritizes convenience, eats fast food, and chooses affordable options.
People choose fashion and simplicity
Demographics alone can’t capture these nuances. The problem is that shop demographics only tell us who your audience is, not why they buy. They don’t reveal the underlying motivations, values, or desires that drive consumer decisions.
What is Demographics?
Why does one person choose a sleek, minimalist smartphone while another chooses a rugged, feature-rich device? Demographics won’t give you the answer. To truly understand your audience, you have to go beyond surface traits and delve into psychographics.
There are a series of factors
Understand Psychographics If demographics are the “what” of your audience, then psychographics are the “why.” They delve into the psyche of your customers, revealing the motivations, desires, and values ​​that influence their decisions. Think of it as understanding the inner workings of their minds — what makes them act, what drives their desires, and what influences their choices.