Example scenario
Posted: Sat May 24, 2025 8:38 am
Hierarchy
The visual structure of a layout and how that navigation guides the user and creates intentional attention. Example scenario:
Question: Why are our tabs styled with a light blue background? Can we make it brighter?
Rationale: We can, but in this environment, we want the primary button to stand out more than the tabs so that we minimize cognitive load and disrupt the flow of visual scanning.
Branding
Connects and roots the experience in a familiar and established visual language.
Question: Why is our button that blue?
Rationale: That’s our brand color.
Accessibility
Follows Web Content Accessibility Guidelines (WCAG). Example scenario:
Question: Why don’t we make that color lighter? I afghanistan phone number list think it looks better.
Rationale: If we were to do that, we wouldn’t be meeting WCAG guidelines, and following those guidelines is required. Looking better isn’t always the most inclusive approach for users.
There are many additional considerations that might affect your conversations around color. Some include scale, brand, and messaging. Knowing the scale of the impact of your color decisions will help you determine the color themes and how they interplay. Work with your brand team (could be internal or an agency) to understand how best to represent the design in the user interface.
The visual structure of a layout and how that navigation guides the user and creates intentional attention. Example scenario:
Question: Why are our tabs styled with a light blue background? Can we make it brighter?
Rationale: We can, but in this environment, we want the primary button to stand out more than the tabs so that we minimize cognitive load and disrupt the flow of visual scanning.
Branding
Connects and roots the experience in a familiar and established visual language.
Question: Why is our button that blue?
Rationale: That’s our brand color.
Accessibility
Follows Web Content Accessibility Guidelines (WCAG). Example scenario:
Question: Why don’t we make that color lighter? I afghanistan phone number list think it looks better.
Rationale: If we were to do that, we wouldn’t be meeting WCAG guidelines, and following those guidelines is required. Looking better isn’t always the most inclusive approach for users.
There are many additional considerations that might affect your conversations around color. Some include scale, brand, and messaging. Knowing the scale of the impact of your color decisions will help you determine the color themes and how they interplay. Work with your brand team (could be internal or an agency) to understand how best to represent the design in the user interface.