Get real results with our SEO marketing strategies

[shiyabulseo2650]

Considered positive
However, a mature podcast in a popular category might average , downloads per episode, while a newer show in a niche might succeed with , downloads. Listening Rate: Industry benchmarks indicate that the average listening time is about of the total episode length.
Engagement Rate Like Comment Share
Completion rates over are considered a positive sign of audience shop engagement. Website Traffic: Depending on the nature of your call to action CTA), the conversion rate from podcast listeners to website visitors can vary widely. However, a conversion rate of - is generally considered a good starting point.
Directional but not definitive Smaller podcast
Social Media Engagement: The engagement rate likes, comments, shares) of social media posts promoting your podcast can vary by platform. A good rule of thumb is to achieve an average engagement rate of - on the most relevant social media channels.
Track your progress
Keep in mind that benchmarks are directional, not definitive. A small podcast with a highly engaged audience reflected in metrics like completion rates and social media buzz) may deliver more value than a larger show with less engagement.
It is about turning numbers into
The key is to track your progress over time and set realistic goals. Focus on improving your metrics episode by episode, and celebrate your progress. By consistently providing valuable content and promoting your podcast strategically, you’ll be well on your way to reaching your podcast goals! Analyzing your metrics and taking action Collecting data is only the first step.
Industry benchmarks provide a general reference
The real magic is turning numbers into actionable insights. Here’s how to make the most of your podcast metrics:Identify Trends: Track your metrics over time. Are downloads growing steadily? Is listener engagement on the rise? Recognizing trends allows you to see what’s working and what needs improvement.