Paid advertising strategies for digital marketing

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Hot topics and follow
“What are your biggest concerns when purchasing [product category]?” or “What values ​​are most important to you when choosing a brand?” These questions give us a glimpse into their inner world. Social Media Listening: Social media is a gold mine of psychographic data.
There's nothing better than talking face to face.
Monitor conversations, analyze trending topics, and pay attention to the shop language your audience uses. What are their pain points? What excites them? What values ​​do they express? Social listening tools can help you sift through the noise and extract valuable insights.
Valuable context and depth
Customer Interviews: Nothing beats a face-to-face conversation or a video call in today’s world). Conduct in-depth interviews with your ideal customers to gain rich, qualitative data. Ask probing questions, listen actively, and pay attention to their nonverbal cues.
Their content preferences and interests
These interviews provide valuable context and depth to your understanding.Website Analytics: Your website is a treasure trove of behavioral data. Track which pages your audience visits, how long they stay, and what actions they take.