Disregarding Local and International Compliance Laws
Posted: Sun Jun 01, 2025 4:40 am
Operating a mobile contact database without a thorough understanding and strict adherence to local and international compliance laws is a recipe for disaster. In Bangladesh, regulations from the Bangladesh Telecommunication Regulatory Commission (BTRC) regarding unsolicited communications (SMS, calls) are crucial. Globally, regulations like GDPR, TCPA, and CCPA set high standards for data privacy and consent that can impact businesses operating internationally. Failing to comply can lead to hefty fines, legal action, and irreparable brand damage. Ensure your database management practices, data storage, and communication methods are always up-to-date with the latest legal requirements.
Treating All Mobile Contacts as One Segment
A pervasive mistake is treating all mobile contacts in your database as a single, homogenous group. This leads to generic, irrelevant messaging that alienates recipients and drives high unsubscribe rates. Effective mobile marketing thrives on personalization, which begins with robust segmentation. Segment your shop database based on demographics, purchase history, Browse behavior, expressed interests, location (e.g., specific districts in Bangladesh), and engagement levels. The more granular your segmentation, the more relevant and impactful your mobile communications can be, leading to higher open rates, click-through rates, and ultimately, better conversion.
Failing to Personalize Mobile Communications
Building on segmentation, a critical mistake is sending unpersonalized mobile communications. Even if your database is clean and segmented, generic messages will fall flat. Leverage the data you have on each contact to personalize the message content, offers, and even the sender ID. Instead of "Dear Customer," use their name. Reference past purchases, recently viewed items, or even local events relevant to their location. Personalization makes the recipient feel valued and understood, significantly increasing engagement and driving a stronger connection, which is vital for effective mobile marketing.
Treating All Mobile Contacts as One Segment
A pervasive mistake is treating all mobile contacts in your database as a single, homogenous group. This leads to generic, irrelevant messaging that alienates recipients and drives high unsubscribe rates. Effective mobile marketing thrives on personalization, which begins with robust segmentation. Segment your shop database based on demographics, purchase history, Browse behavior, expressed interests, location (e.g., specific districts in Bangladesh), and engagement levels. The more granular your segmentation, the more relevant and impactful your mobile communications can be, leading to higher open rates, click-through rates, and ultimately, better conversion.
Failing to Personalize Mobile Communications
Building on segmentation, a critical mistake is sending unpersonalized mobile communications. Even if your database is clean and segmented, generic messages will fall flat. Leverage the data you have on each contact to personalize the message content, offers, and even the sender ID. Instead of "Dear Customer," use their name. Reference past purchases, recently viewed items, or even local events relevant to their location. Personalization makes the recipient feel valued and understood, significantly increasing engagement and driving a stronger connection, which is vital for effective mobile marketing.