Bombarding your mobile contacts with too many messages is a surefire way to annoy them and push them to opt-out. A common mistake is not establishing and adhering to strict frequency caps. While the optimal frequency varies by industry and audience, sending multiple messages per day or even every day can quickly lead to message fatigue. Respect your contacts' time and inbox space. Prioritize quality over quantity, delivering only essential or highly valuable messages. Over-communication rapidly diminishes the value of your mobile contact database and leads to high churn.
Not Providing a Clear and Easy Opt-Out Mechanism
Just as important as obtaining consent is providing a clear, simple, and immediate way for users to opt out of your communications. A significant mistake is making the opt-out process difficult or obscure. Every SMS message should include clear instructions like "Reply STOP to unsubscribe." For WhatsApp or app notifications, shop the opt-out mechanism should be intuitive and easily accessible. Failing to honor opt-out requests promptly is a direct violation of trust and can lead to customer complaints and potential legal issues, completely undermining the purpose of having a mobile contact database.
Relying Solely on Outbound Messaging (No Two-Way)
Many businesses make the mistake of using their mobile contact database only for one-way, outbound broadcasting. This misses the immense potential for two-way communication. Mobile channels, especially SMS and WhatsApp, are inherently conversational. Encourage replies, facilitate inquiries, and integrate customer support. Enabling two-way communication allows you to answer questions in real-time, address concerns, gather feedback, and even process orders directly through mobile messaging. This interactive approach builds deeper relationships and provides invaluable data for improving your products and services.
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