Proximity-Based Notifications for Services
Posted: Sun Jun 01, 2025 4:45 am
Service-based businesses can also boost sales using proximity marketing. A car service center could send a reminder about a discounted oil change to customers driving near their location, or a salon could offer a walk-in discount for a haircut to someone passing by. This immediate, contextual offer capitalizes on convenience and proximity, driving impulse purchases for services.
Integration with CRM for Unified View
For a truly powerful location-based mobile marketing strategy, integrate location data with your Customer Relationship Management (CRM) system. This creates a unified view of each customer, allowing sales and marketing teams to see their shop location history, preferences, and engagement across all channels. This comprehensive insight enables highly personalized follow-ups and targeted campaigns that significantly boost sales efficiency.
Leveraging Wi-Fi Marketing
For physical establishments, offering free Wi-Fi can be a subtle yet effective form of location-based marketing. When customers connect to your Wi-Fi, you can present them with a splash page featuring special offers, collect valuable demographic data (with consent), and even track their in-store Browse behavior. This allows for personalized promotions delivered directly to their device while they are on your premises, encouraging immediate purchases and driving sales.
Integration with CRM for Unified View
For a truly powerful location-based mobile marketing strategy, integrate location data with your Customer Relationship Management (CRM) system. This creates a unified view of each customer, allowing sales and marketing teams to see their shop location history, preferences, and engagement across all channels. This comprehensive insight enables highly personalized follow-ups and targeted campaigns that significantly boost sales efficiency.
Leveraging Wi-Fi Marketing
For physical establishments, offering free Wi-Fi can be a subtle yet effective form of location-based marketing. When customers connect to your Wi-Fi, you can present them with a splash page featuring special offers, collect valuable demographic data (with consent), and even track their in-store Browse behavior. This allows for personalized promotions delivered directly to their device while they are on your premises, encouraging immediate purchases and driving sales.