The ultimate guide to social media marketing

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Key terms, see what they are
Pro tip: Social media profiles and posts do appear in , too, and there have been studies on how social signals influence some of these search results. By paying attention to these ranking factors, businesses can improve their chances of ranking higher in local results and attract more potential customers in their area.
The best approach
Use search for your main term and see what kind of results it shows. You'll shop probably see the website, you'll probably see some ads, and you'll probably see a local map pack highlighted - for most local results, this is very noticeable on a mobile device.
Understand some things
This is one of the best ways to determine what methods you should use to help potential customers find your business. Local Tools While there are many local tools, using common sense is the best way to go about this. From a business owner's perspective, I always recommend working with a consultant or agency to help you figure all of this out - because it is very time consuming.
It's unfair to mention some
You just need to know a few things and a few best practices. If you’re a digital marketer helping business owners stand out in local searches, you’ll have a set of local tools to help you better manage all the work you need.